Qualitative Research Results And Discussion - 2119 Words

Chapter 5 – Qualitative research results and discussion To analyse the objectives of this study further, interview questions were ready for opinion leaders, which include journalists, staffs of the management team and PR practitioners. Only key sentences or words of discussion were chosen due to the word limitation, the full-translated transcripts are attached at Appendix B. The findings of interview have three parts, which related to the three research questions. A: For the question of the impact of opinion leaders on Weibo, the viewpoints from interviewees all admitted the leading roles of opinion leaders, but their influences are limited. 1) Most interviewees agreed opinion leaders have the influence on fans, but they pointed out the impact has limitations. Anonymous manager: ‘Opinion leaders have the impacts on fans communities, but the impact has the limitations.’ Gu Yue: ‘Of course they have some impacts on their areas [†¦] (but) it is easier for them to guide followers to do something more than change the other’s opinion.’ Yang Juntao: ‘Opinion leaders have the ability to influence or even change followers’ opinions.’ Anonymous PR practitioner: ‘Opinion leaders generally control the directions of discourse in fan groups’, ‘but different opinion leaders have their own position’ Yang Jie: ‘The impacts of opinion leaders are not constant.’ As opinion leaders are the key stakeholders of celebrities and their companies, and the impacts were acknowledged. It shows theShow MoreRelatedQualitative Research Results And Discussion1375 Words   |  6 PagesChapter 5 – Qualitative research results and discussion To analyse the objectives of this study further, interview questions were ready for opinion leaders, which include journalists, staffs of the management team and PR practitioners. Only key sentences or words of discussion were chosen due to the word limitation, the full-translated transcripts are attached at Appendix B. The findings of interview have three parts, which related to the three research questions. A: For the question of the impactRead MoreQualitative Research Critique: Asthma Self-Management in Puerto Rican Families935 Words   |  4 PagesQualitative Research Critique: Asthma Self-Management in Puerto Rican Families In the research study, A qualitative exploration of asthma self-management beliefs and practices in Puerto Rican families, Martin et. al. 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The authorsRead MoreYoung Chinese Women Attitudes Towards Pornography963 Words   |  4 PagesWith the use of a comparative qualitative research design, this research can explore women’s attitudes and beliefs regarding to pornography and its consumption in considerable depth, but the small sample size (only eight research participants) of this qualitative research can result in lack of representation in the research findings of young Chinese women attitudes towards pornography. Bryman (2012) condemned that majority of the research findings from qualitative research cannot be generalised to a